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Artist: YAEL NAIM

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Yael Naim is an Israeli-French singer-songwriter who rose to fame in 2008, after her hit single "New Soul" was used by Apple in an advertising campaign for its MacBook Air. The success of this song made her the first Israeli solo artist to have a top ten hit in the United States. The song peaked at #7 on the Billboard Hot 100.

Yael Naim was born in Paris on 6 February 1978 to French and Tunisian Sephardi-Jewish parents. At the age of four, she moved with her family to Ramat HaSharon, Israel, where she spent the rest of her childhood. She served in the Israel Defense Force as a soloist in the Israel Air Force Orchestra. She began her singing career with a part in the musical Les Dix Commandements and her first solo album, In a Man's Womb (recorded in Los Angeles with Kamil Rustam), was released in 2001. She also sang the song "You Disappear" by Bruno Coulais for the film Harrison's Flowers. In her early work she was credited simply as Yael. She also performed a duet with Din Din Aviv titled "Mashmauyot".

Naim joined with percussionist David Donatien, and over a period of two years they arranged and recorded thirteen of Naim's songs in a studio in Naim's apartment in Paris, and these were released as her second album, Yael Naim, on 22 October 2007, on the Tot ou tard label. The songs are in French, English mp3, and Hebrew and received critical acclaim, and the album entered the French album chart at #11 the week after its release. Her style has been described as having a touch of folk and a touch of jazz, with mysterious and evocative words sung with a delicate and intentionally husky voice.

In January 2008, Apple featured her song "New Soul" in its debut commercial for the MacBook Air laptop. Steve Jobs himself picked the song "New Soul" for the launch of the MacBook Air. Owing to high U.S. digital sales, the song debuted on the Billboard Hot 100 for the chart week of February 16, 2008, at #9, becoming Naim's first U.S. top ten single, and making her the first Israeli solo artist to ever have a top ten hit in the United States. New Soul moved up to #7 the following week.

yael naim new soul clip